Examining the Role of Social Media in Organization-Volunteer Relationships
This case study examined the use of social media sites by a nonprofit social dance center and the role the sites played in the relationships between the organization and its volunteers. Document analysis was used to study the center’s Facebook group, YouTube channel, Flickr site, and blog. Interv...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2010-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Examining-the-Role-1.pdf |