MARKETING THE BANDA ACEH CITY’S HERITAGE The Baiturrahman Great Mosque as Icon to Attract Tourists
Abstract. How should the old cities encourage economic activities? One of the efforts is city marketing approach, exchange process of products from producers to consumers (Ashworth and Voogd, 1990), which can be for tourists, conventioneers, investors, manufacturers, corporate headquarters, new resi...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Muhammadiyah Jakarta
2009-01-01
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| Series: | Nalars |
| Online Access: | https://jurnal.umj.ac.id/index.php/nalars/article/view/616 |