Persona traits precedents of value cocriation in safe sex incentive programs: contribuitions of the service dominant logic to social marketing

Persona traits precedents of value cocriation in safe sex incentive programs: contribuitions of the service dominant logic to social marketing

In this work, the Service-Dominant Logic (LUSCH; VARGO, 2014) premises are applied in order to understand Social Marketing phenomena and processes, specifically on value creation by the beneficiary of safe sex programs. After bibliographical research a hierarchical model was elaborated containing th...

Full description

Bibliographic Details
Main Authors: Agnaldo Keiti Higuchi, Ricardo Teixeira Veiga, Juliana Borges Martins
Format: Article
Language:Portuguese
Published: Universidade Federal de Santa Catarina 2019-08-01
Series:Revista de Ciências da Administração : RCA
Subjects:
lógica dominada por serviço
marketing social
modelo 3m de motivação e personalidade
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/51291

Similar Items

Similar Items