ASSESSING PERCEIVED QUALITY THROUGH PACKAGE DESIGN: AN EYE TRACKING STUDY

ASSESSING PERCEIVED QUALITY THROUGH PACKAGE DESIGN: AN EYE TRACKING STUDY

Bibliographic Details
Main Authors:	Sarah Stanley, Cassandra Elrod
Format:	Article
Language:	English
Published:	IACIS 2014-01-01
Series:	Issues in Information Systems
Online Access:	http://iacis.org/iis/2014/141_iis_2014_375-382.pdf

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