Marketing technologies for the development of digital products in the automotive industry
The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the tr...
Main Authors: | G. V. Butkovskaya, A. A. Ivliev |
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Format: | Article |
Language: | Russian |
Published: |
State University of Management
2021-04-01
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Series: | E-Management |
Subjects: | |
Online Access: | https://e-management.guu.ru/jour/article/view/144 |
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