Historical trajectories of fashion: from ancient luxury to its democratization
In this article it is analyzed the historical background of the modern concept of luxury as opposed to the social significance that luxury possessed in premodern societies. The evolution of luxury is seen within the context of the evolution of fashion, highlighting how it participates in the emergen...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing
2014-08-01
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| Series: | Comunicação, Mídia e Consumo |
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| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/514 |
| Summary: | In this article it is analyzed the historical background of the modern
concept of luxury as opposed to the social significance that luxury possessed in premodern societies. The evolution of luxury is seen within the context of the evolution of fashion, highlighting how it participates in the emergence of modern forms of display of individual desire. This evolution is analyzed through four historical examples: the dandy “Beau” Brummell, the haute couture initiated by Frederik Worth, the creations of Yves Saint Laurent and the collections that Karl Lagerfeld developed for H&M. |
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| ISSN: | 1983-7070 |