Web rádio: modelos de gestão e empreendedorismo

• Main Authors: Marcus Augusto Santos Silva, Sandro Ramos Obeica Cardoso
• Format: Article
• Language: English
• Published: Centro Universitário Teresa D'Ávila - UNIFATEA 2016-07-01
• Series: ECCOM
• Subjects: Web Radio; Radio; Segmentation; Marketing; Business models
• Online Access: http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1613/1221

Accompanying the new technological trends, and all that they can contribute to the reformulation and the reinvention of the media, this article aims through literature and descriptive practices, point out how much radio has changed since it was created. Pointing new guidelines and business management models and entrepreneurship aimed at Web radio, it addresses new formats, platforms and concepts, which combined with the advent of the internet gave a new "breath" to the traditional middle and draw you new perspectives, suggesting recommended actions to web managers radios and radios broadcast on FM or AM today. Understanding how these new platforms, combined with the latest concepts of marketing, along with a study on the new consumption practices, contribute to new business models related to this area arise in order to supply a new, targeted demand Music and informational consumption.