THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA

THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA

This study aims to assess the impact of implementing corporate social responsibility (CSR) practices on sustainable tourism development in Al-Ahsa city, Saudi Arabia. A survey was electronically distributed to the managers of hotels and travel agencies in Al-Ahsa City. A total of eight CSR strategie...

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Main Authors: Thowayeb H. HASSAN, Hossam S. SHEHATA, Mohammed EL-DIEF, Amany E. SALEM
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2020-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
corporate social responsibility
sustainability
travel and tour operators
tourism industry
saudi arabia
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2020/gtg.334spl18-609.pdf
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spelling doaj-999afa7354fc46ee8facdda7b5f7b6ce2020-12-31T09:02:58ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172020-12-013341564157010.30892/gtg.334spl18-609THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIAThowayeb H. HASSAN0Hossam S. SHEHATA1Mohammed EL-DIEF2Amany E. SALEM3King Faisal University, Department of Social Science, College of Arts, P.O. Box 380, Al Ahsa 31982, Saudi Arabia, e-mail: thassan@kfu.edu.sa Helwan University, Faculty of Tourism and Hotel Management, P.O. Box 12612, Cairo, Egypt, e-mail: thowayeb.hassan@fth.helwan.edu.egKing Faisal University, Department of Social Science, College of Arts, P.O. Box 380, Al Ahsa 31982, Saudi Arabia, Alexandria University, Faculty of Tourism and Hotels, P.O. Box21526, Egypt, e-mail: hramadan@kfu.edu.saUmm AL-Qura University, College of Business, Makkah Al Mukramah, Saudi Arabia, Helwan University, Faculty of Tourism and Hotel Management, P.O. Box 12612, Cairo, Egypt, e-mail: mmdief@uqu.edu.saKing Faisal University, Department of Social Science, College of Arts, P.O. Box 380, Al Ahsa 31982, Saudi Arabia, e-mail: asalem@kfu.edu.sa Helwan University, Faculty of Tourism and Hotel Management, P.O. Box 12612, Cairo, Egypt, e-mail: amany.ibrahim@fth.helwan.edu.egThis study aims to assess the impact of implementing corporate social responsibility (CSR) practices on sustainable tourism development in Al-Ahsa city, Saudi Arabia. A survey was electronically distributed to the managers of hotels and travel agencies in Al-Ahsa City. A total of eight CSR strategies, including information analysis, compensation, system, delegation, prevention, education, regulation, and marketing, were extracted from the literature, and their effects on overall, economic, ecological, and social sustainability were investigated in hotels and tourism establishments. The results showed that promoting CSR adoption (marketing) and providing sustainability-related educational materials to customers were the most influential CSR practices on sustainability (mean scores±SD were 13.75±1.73 and 12.82±1.98 out of 15, respectively). Sustainable development of hospitality and tourism corporates could be enhanced by implementing marketing and educational CSR practices, which ultimately support the rising trend of sustainable tourism in the Kingdom.http://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2020/gtg.334spl18-609.pdfcorporate social responsibilitysustainabilitytravel and tour operatorstourism industrysaudi arabia
collection DOAJ
language English
format Article
sources DOAJ
author Thowayeb H. HASSAN
Hossam S. SHEHATA
Mohammed EL-DIEF
Amany E. SALEM
spellingShingle Thowayeb H. HASSAN
Hossam S. SHEHATA
Mohammed EL-DIEF
Amany E. SALEM
THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA
Geo Journal of Tourism and Geosites
corporate social responsibility
sustainability
travel and tour operators
tourism industry
saudi arabia
author_facet Thowayeb H. HASSAN
Hossam S. SHEHATA
Mohammed EL-DIEF
Amany E. SALEM
author_sort Thowayeb H. HASSAN
title THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA
title_short THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA
title_full THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA
title_fullStr THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA
title_full_unstemmed THE SOCIAL RESPONSIBILITY OF TOURISM AND HOTEL ESTABLISHMENTS AND THEIR ROLE IN SUSTAINABLE TOURISM DEVELOPMENT IN AL-AHSA, SAUDI ARABIA
title_sort social responsibility of tourism and hotel establishments and their role in sustainable tourism development in al-ahsa, saudi arabia
publisher Editura Universităţii din Oradea
series Geo Journal of Tourism and Geosites
issn 2065-0817
publishDate 2020-12-01
description This study aims to assess the impact of implementing corporate social responsibility (CSR) practices on sustainable tourism development in Al-Ahsa city, Saudi Arabia. A survey was electronically distributed to the managers of hotels and travel agencies in Al-Ahsa City. A total of eight CSR strategies, including information analysis, compensation, system, delegation, prevention, education, regulation, and marketing, were extracted from the literature, and their effects on overall, economic, ecological, and social sustainability were investigated in hotels and tourism establishments. The results showed that promoting CSR adoption (marketing) and providing sustainability-related educational materials to customers were the most influential CSR practices on sustainability (mean scores±SD were 13.75±1.73 and 12.82±1.98 out of 15, respectively). Sustainable development of hospitality and tourism corporates could be enhanced by implementing marketing and educational CSR practices, which ultimately support the rising trend of sustainable tourism in the Kingdom.
topic corporate social responsibility
sustainability
travel and tour operators
tourism industry
saudi arabia
url http://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2020/gtg.334spl18-609.pdf
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