The Effects of Processing Fluency in Prosocial Campaigns: Effort for Self-Benefit Produces Unpleasant Feelings
This study investigates how consumers’ intentions related to prosocial campaigns were accompanied by metacognitive experiences. Two studies examined how the relationship between appeal type (self-benefit vs. social benefit) and the level of processing fluency (easy vs. difficult) influenced attitude...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.01221/full |