A Model for Relational Marketing
Relational marketing, connects the new type of consumer and society, redefines the meaning ofthe act of buying by taking into account the needs and expectations of the clients. Relationmarketing aims at customer loyalty, becoming more volatile, with higher and more difficultexpectations, as well as...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2018-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/15-1.pdf |