Summary: | . This paper justifies the actuality and peculiarities of value-oriented management of modern university. In authors’ opinion, such a management can provide stable “rules of the game” in the Higher Education Institution, promote identification and integration of collective and individual values of educational community. In case of that, the special role is played by the corporate culture, the effective implementation of main functions that enables the full application of value-oriented management. Authors provide the algorithm of Higher Education Institution management, various mechanisms and tools facilitating its functionality improvement. Individual values of Higher Education Institutions directors, lecturers, students and employers. In their opinion, the uncertainty of their interpretation and sometimes ignorance by the Higher Education Institution management, restricts the wider spreading of value-oriented approach in the educational organization management.
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