A framework for attribute selection in marketing using rough computing and formal concept analysis
Marketing management employs various tools and techniques, including market research, to perform accurate marketing analysis. Information and communication technology provided a new dimension in marketing research to maximise the revenues and profits of the firm by identifying the chief attributes a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2017-06-01
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| Series: | IIMB Management Review |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0970389617302598 |