| Summary: | The educational technologies of higher education are changing in the context of the growing influence of creative industries, the priority of the values of over-professional competencies and the expansion of the range of tasks associated with the development of cultural processes in the territories. The article discusses ways of modifying exhibition activities, where proprietary technologies are rapidly developing, trends in digitalization and event practices are strong, including performances, happening, master classes. Universities are involved in creative practices, but such work requires pedagogical logic, a methodology for involving young people in this area. The purpose of the study was to search for reliable methods and resources necessary for a successful strategy for the development of the art space of the university. Analysis of training courses related to exhibition work, an overview of the sites available for the presentation of youth projects, student surveys on motivation in the field of creative initiatives have become methods of obtaining the initial research data. As a result, it is concluded that it is necessary to develop the art space of the university as an independent educational practice, including for the development of open massive online courses and the formation of art collections in the multimedia format.
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