Stabilization Factor for Enterprises during the Crisis Period

Market conditions of the business determine the information and contractual relations with the basic attributes of doing business. Information support of business forms the system of communications of the enterprise as an open system, on the basis of which the environment of functioning of the enter...

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Main Authors:	Grigashkina Svetlana, Garafonova Olga, Marhasova Victoriya
Format:	Article
Language:	English
Published:	EDP Sciences 2018-01-01
Series:	E3S Web of Conferences
Online Access:	https://doi.org/10.1051/e3sconf/20184104006

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spelling	doaj-990fb35a7d9a4204b3485504a05684802021-02-02T03:16:18ZengEDP SciencesE3S Web of Conferences2267-12422018-01-01410400610.1051/e3sconf/20184104006e3sconf_iims2018_04006Stabilization Factor for Enterprises during the Crisis PeriodGrigashkina SvetlanaGarafonova OlgaMarhasova VictoriyaMarket conditions of the business determine the information and contractual relations with the basic attributes of doing business. Information support of business forms the system of communications of the enterprise as an open system, on the basis of which the environment of functioning of the enterprise is formed, where its employees interact with suppliers, consumers, intermediaries, partners. The system for establishing such interactions is determined by the communicative policy of the enterprise, the formation and management of which is a complex, laborintensive and relevant process in the market economy. The purpose of the work is to study the peculiarities of the marketing communication policy of enterprises under the influence of crisis phenomena.https://doi.org/10.1051/e3sconf/20184104006
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Grigashkina Svetlana Garafonova Olga Marhasova Victoriya
spellingShingle	Grigashkina Svetlana Garafonova Olga Marhasova Victoriya Stabilization Factor for Enterprises during the Crisis Period E3S Web of Conferences
author_facet	Grigashkina Svetlana Garafonova Olga Marhasova Victoriya
author_sort	Grigashkina Svetlana
title	Stabilization Factor for Enterprises during the Crisis Period
title_short	Stabilization Factor for Enterprises during the Crisis Period
title_full	Stabilization Factor for Enterprises during the Crisis Period
title_fullStr	Stabilization Factor for Enterprises during the Crisis Period
title_full_unstemmed	Stabilization Factor for Enterprises during the Crisis Period
title_sort	stabilization factor for enterprises during the crisis period
publisher	EDP Sciences
series	E3S Web of Conferences
issn	2267-1242
publishDate	2018-01-01
description	Market conditions of the business determine the information and contractual relations with the basic attributes of doing business. Information support of business forms the system of communications of the enterprise as an open system, on the basis of which the environment of functioning of the enterprise is formed, where its employees interact with suppliers, consumers, intermediaries, partners. The system for establishing such interactions is determined by the communicative policy of the enterprise, the formation and management of which is a complex, laborintensive and relevant process in the market economy. The purpose of the work is to study the peculiarities of the marketing communication policy of enterprises under the influence of crisis phenomena.
url	https://doi.org/10.1051/e3sconf/20184104006
work_keys_str_mv	AT grigashkinasvetlana stabilizationfactorforenterprisesduringthecrisisperiod AT garafonovaolga stabilizationfactorforenterprisesduringthecrisisperiod AT marhasovavictoriya stabilizationfactorforenterprisesduringthecrisisperiod
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Stabilization Factor for Enterprises during the Crisis Period

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