Imágenes y estereotipos de género en la programación y en la publicidad infantil. Análisis cuantitativo

• Main Author: Dra. Eva Espinar Ruiz
• Format: Article
• Language: English
• Published: Universidad de La Laguna 2006-01-01
• Series: Revista Latina de Comunicación Social
• Subjects: Mass media; children audience; gender; socialization processes; quantitative analysis; Spanish television.
• Online Access: http://www.ull.es/publicaciones/latina/200614EspinarRuiz.htm

By this article we want to analyze, quantitatively, different characteristics of programs and advertising aimed at children audience in reference to the transmission of gender images and stereotypes. We have used a wide sample of programs and advertising spaces emitted throughout 2004 in Spanish television channels of opened and national emission. Analyzing this information, we can study the presence of masculine and feminine figures, the features associated with such figures, as well as the principal characteristics of advertising aimed at girls and boys.