How Does the Antecedents of Product Country Image Affect Willingness to Buy Foreign Products?
The aim of this study is to test the effect of four antecedents of Product Country Image: i) Materialism, ii) Consumer Ethnocentrism, iv) Value Consciousness and Cosmopolitanism, on Home Product Country Image and Foreign Product Country Image. This relationship has not been tested before in Pakis...
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| Format: | Article |
| Language: | English |
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Johar Education Society
2017-08-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
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| Online Access: | http://www.jespk.net/publications/380.pdf |