Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years

Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years

Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overa...

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Bibliographic Details
Main Authors: Peng Gao, Fanchen Meng, Mário Nuno Mata, José Moleiro Martins, Shahid Iqbal, Anabela Batista Correia, Rui Miguel Dantas, Abdul Waheed, João Xavier Rita, Muhammad Farrukh
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
electronic marketing
bibliometric analysis
co-occurrence
bibliographic coupling
Online Access:https://www.mdpi.com/0718-1876/16/5/94

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