Geomarketing models in supermarket location strategies

Geomarketing models in supermarket location strategies

Choosing where to open a new outlet is a critical decision for retail firms. Building on the multiplicative competitive interaction model from retail location theory, this paper develops a geomarketing model that can be used to devise supermarket location strategies. First, attributes that explain...

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Bibliographic Details
Main Authors: Amparo Baviera-Puig, Juan Buitrago-Vera, Carmen Escriba-Perez
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2016-12-01
Series:Journal of Business Economics and Management
Subjects:
geomarketing
retail location theory
geographic information systems (GIS)
multiplicative competitive interaction model (MCI)
business planning
trade area
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/2303

Internet

https://journals.vgtu.lt/index.php/JBEM/article/view/2303

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