INSTRUMENTS USED TO SUPPORT ACTIVE SALES IN THE COMPANY OF FOOD ECONOMY – A CASE STUDY

INSTRUMENTS USED TO SUPPORT ACTIVE SALES IN THE COMPANY OF FOOD ECONOMY – A CASE STUDY

Changing environment requires enterprises to meet the needs of customers. Being on the market, survival and development of the company are determined not only by well qualifi ed staff but above all a happy customer. Therefore, it is important to use appropriate instruments to support active sales of...

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Bibliographic Details
Main Authors: Agnieszka Piotrowska, Jacek Puchała
Format: Article
Language:English
Published: University of Life Sciences in Poznań 2015-06-01
Series:Journal of Agribusiness and Rural Development
Subjects:
communication
public relations
personal sales
advertisemen
Online Access:http://www.jard.edu.pl/tom36/zeszyt2/art_15.pdf

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