Analysis of the cost impact of the new technologies in e-tail

• Main Author: Cristina DRUMEA
• Format: Article
• Language: English
• Published: Transilvania University Press 2015-06-01
• Series: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
• Subjects: E-tail; new technologies; business models; cost leadership; pricing
• Online Access: http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/20_Drumea_C.pdf

The impact of new technologies on retail is studied in terms of costs. Starting from the idea that reducing costs should have a significant effect of the new technologies in retail, it is investigated the possibility that it actually constitutes the basis of a new facette of the cost leadership generic strategy. Exploratory research tracks some automation effects on transaction costs and labour costs in retail. General business models in the field are analysed, with a focus on some concrete ways of implementation in retail, particularly as e-tail. In the background we grasp and discuss the aspects of the financial flows related to trade. Even when those issues may prevail, one cannot elude discussing the cultural and ethical standards associated to the trade new features induced by e-tail and the new technologies.