Expansion Mode Choices: The Case of US Multinationals in Brazil

Expansion Mode Choices: The Case of US Multinationals in Brazil

The traditional theory of expansion modes argue that local experience would bring Multinationals (MNEs) more knowledge of the particularities of the local market, mitigating subsequent same local expansion risk and will choose greenfield and wholly-owned subsidiary. However, local complementary inpu...

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Bibliographic Details
Main Authors: Juliana Carvalho Sampaio Tourinho, Hsia Hua Sheng
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2017-08-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
mne
expansion modes
bundling model
local complementary
assets
Online Access:https://internext.espm.br/internext/article/view/375

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