Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2008-09-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2257/im_en_2008_3_Mylonakis.pdf |
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doaj-971a23d09094419e9d5006a766583add |
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Article |
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doaj-971a23d09094419e9d5006a766583add2020-11-25T02:57:27ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262008-09-01432257Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing studyJohn Mylonakishttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2257/im_en_2008_3_Mylonakis.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
John Mylonakis |
| spellingShingle |
John Mylonakis Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study Innovative Marketing |
| author_facet |
John Mylonakis |
| author_sort |
John Mylonakis |
| title |
Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study |
| title_short |
Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study |
| title_full |
Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study |
| title_fullStr |
Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study |
| title_full_unstemmed |
Role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study |
| title_sort |
role, objectives and effectiveness of financial advertizing: an exploratory bank marketing study |
| publisher |
LLC "CPC "Business Perspectives" |
| series |
Innovative Marketing |
| issn |
1814-2427 1816-6326 |
| publishDate |
2008-09-01 |
| url |
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2257/im_en_2008_3_Mylonakis.pdf |
| work_keys_str_mv |
AT johnmylonakis roleobjectivesandeffectivenessoffinancialadvertizinganexploratorybankmarketingstudy |
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