The SERVQAL dimensions unique to commercial banks: Case of Northern Cyprus
Although the philosophy of the SERVQUAL model developed by Parasuraman, Zeithaml and Berry is universally accepted and applied for measuring service quality in different sectors including banking, the sustainability of SERVQUAL dimensions started to be questioned. Research has shown that cultural di...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710704139S.pdf |