| Summary: | By using the analytical framework of Critical Metaphor Analysis (CMA) and procedurally employing
Pragglejaz Group’s Metaphor Identification Procedure (MIP), this study aims at evaluating metaphor use in
the narrative of presidential New Year greetings of twelve political leaders. The evaluation of the identified 409
metaphoric clusters has demonstrated that different political leaders evoke two power skills within the ethical
dimension: hard and soft. Furthermore, it has been clarified that hard power leadership is more varied at its
three conceptual levels of semantic representation: pragmatic, intermediary and transactional. The clarified
metaphoric utterances have revealed that female leaders are more democratic in their conceptualisation and
linguistic preferences than their male counterparts, i.e. the male leaders tend to prioritise competitive forcefulness
over cognitive empathy and community concerns, while the female leaders tend to emphasize the importance of a
unified and compassionate approach to solving social and political problems.
|
|---|
