The Impact of Country-of-Origin, Ethnocentrism and Animosity on Product Evaluation: Evidence from Romania
<p><strong><em>Purpose: </em></strong><em>The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products. Furthermore,...
Main Authors: | Tana Cristina LICSANDRU, Leslie T. SZAMOSI, Nicolas PAPADOPOULOS |
---|---|
Format: | Article |
Language: | English |
Published: |
Faculty of Management National University of Political Studies and Public Administration
2013-09-01
|
Series: | Management Dynamics in the Knowledge Economy |
Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/22 |
Similar Items
-
The Intensity and Impact of Consumer Animosity and Ethnocentrism in Croatia
by: Matea Matić
Published: (2013-07-01) -
The Effect of Consumer Ethnocentrism and Consumer Animosity on Purchase Intention
by: Lien Yi Chih, et al.
Published: (2002) -
The effect Country of origin image , Consumer ethnocentrism and Consumer animosity on product evaluation and purchase intention : Comparative analysis of the cross-strait college students
by: Jun-Hao Hong, et al.
Published: (2011) -
ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES
by: Denis Berberović, et al.
Published: (2011-06-01) -
COUNTRY OF ORIGIN, ANIMOSITY AND BRAND PERCEPTION
by: Adriana MANOLICĂ, et al.
Published: (2018-11-01)