Does wine glass size influence sales for on-site consumption? A multiple treatment reversal design
Abstract Background Wine glass size can influence both perceptions of portion size and the amount poured, but its impact upon purchasing and consumption is unknown. This study aimed to examine the impact of wine glass size on wine sales for on-site consumption, keeping portion size constant. Methods...
Main Authors: | Rachel Pechey, Dominique-Laurent Couturier, Gareth J. Hollands, Eleni Mantzari, Marcus R. Munafò, Theresa M. Marteau |
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Format: | Article |
Language: | English |
Published: |
BMC
2016-06-01
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Series: | BMC Public Health |
Subjects: | |
Online Access: | http://link.springer.com/article/10.1186/s12889-016-3068-z |
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