| Summary: | Product placement significantly appears in many areas every day with the changing and evolving technology. Product placement applications, which we have encountered in cinema, radio and tv before, have been able to deliver its messages via different channels when technological tools encompasses our daily life greatly especially with internet. Computer games are one of the most preferred application areas. This study aims to explain that recalling situation of brands which have been placed in computer games, reasons of the differentiation of recalls, attitudes towards brands and purchasing intentions via Pro Evolution Soccer PES 2015 computer game. Study has been conducted with 179 male participants who answered questionnaires right after they played Champions League. After the analysis of the data, It has been reached that recalling different brands, attitudes towards brands and purchasing intentions have differentiated with distinctive reasons.
|
|---|
