Empirical relationship between market orientation and firm’s export performance: A comparative review of existing empirical research in the period 1995 – 2005 with the period 2006 – 2016
In the field of international marketing empirical testing of the relationship between market orientation (MO) and firm’s export performance (EP) became prominent since 2000. Relevant literature indicates that there is direct and positive relationship between MO and EP and that there is a growing int...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2017-01-01
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| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2017/1820-31591703165R.pdf |