| Summary: | <p class="x-----------" xml:lang="en-US">The article considers a fashion as a real and an acting social fact that affects many aspects of the life of the individual and society. The interest in the ability to reflect the specific modes of social transformations becomes the basis for constructing a theoretical system of knowledge about it. Fashion as a scientific fact characterizes social processes that find manifestation in the outward culture forms and fashion meanings indicating the fashion values, which are endowed with certain properties of objects and events. Fashion, by definition, has a tendency to constant movement and innovation. So it always reflects the social and cultural content of a certain period, the essence of which is disclosed in its sociocultural context. Fashion phenomenon is associated with diverse social relationships, in this connection it is manifested in a multidisciplinary description of various scientific facts. The theory of fashion generation consists of separate concepts that complement each other or makes alternative viewpoints. The development of science requires a search for a new approach.</p>
|
|---|
