The poster, a meaning ful shape of symbolics mediations prism : the case of WWFposters

The poster, a meaning ful shape of symbolics mediations prism : the case of WWFposters

In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a...

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Bibliographic Details
Main Authors: Claudine BATAZZI, Anne PARIZOT
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2015-07-01
Series:Essachess
Subjects:
meaningful shape
environmental communication
social poster
NGO
narrative creation
Online Access:http://www.essachess.com/index.php/jcs/article/view/280/323
Description
Summary:In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.
ISSN:2066-5083
1775-352X

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