Framing Descriptive Norms as Self-Benefit Versus Environmental Benefit: Self-Construal’s Moderating Impact in Promoting Smart Energy Devices

Framing Descriptive Norms as Self-Benefit Versus Environmental Benefit: Self-Construal’s Moderating Impact in Promoting Smart Energy Devices

Recently, awareness has been raised concerning the importance of sustainable energy use. Nevertheless, many obstacles must be overcome to change individuals’ energy consumption habits. This study examines how a message should be framed to convince individuals to purchase a smart energy dev...

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Bibliographic Details
Main Authors: Carla Mingolla, Liselot Hudders, Veroline Cauberghe
Format: Article
Language:English
Published: MDPI AG 2020-01-01
Series:Sustainability
Subjects:
sustainable energy use
smart energy devices
social norms
descriptive norms
self-construal
self-benefit
environmental-benefit
Online Access:https://www.mdpi.com/2071-1050/12/2/614

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