Critical Factors Influencing the Behavioral Intention of Consumers towards Mobile Banking in Malaysia
Mobile banking services are widely adopted in developed and developing countries, while their adoption by Malaysian consumers is relatively low. The effective adoption of mobile banking mostly depends on consumers. This study’s objective was to examine the factors that influence Malaysian customers’...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
D. G. Pylarinos
2020-02-01
|
| Series: | Engineering, Technology & Applied Science Research |
| Subjects: | |
| Online Access: | https://etasr.com/index.php/ETASR/article/view/3320 |