SOCIAL MEDIA ADVERTISING CORPORATE ORGANIZATION PUBLISHED THE EFFECT OF IMAGE

• Main Authors: Emin Mert KIRARSLAN, Deniz AKBULUT
• Format: Article
• Language: English
• Published: İstanbul Aydin University 2018-10-01
• Series: İstanbul Aydın Üniversitesi Dergisi
• Subjects: Corporate Advertising; Public Relations; Social Media
• Online Access: http://iaud.aydin.edu.tr/wp-content/uploads/2018/10/iaud_v10i4004.pdf
• ISSN: 1309-1352; 2149-0074

In the areas of communications and technology of the rapid changes in the global competition also affect the environment. According to this process the enterprise organizations next to the traditional methods for image and reputation for implementation of a public relations and aiming for the corporate advertising. For organizations in general for creating the image and awareness of the business advertisements used public relations dynamic domains in today because of the nature of the economy in a modern business emerging as the vehicle. In particular the technological developments after the pleasures of the world to become an important part of the internet environment and the social media advertising and business organizations tried to put on the agenda of the domain environments. This operation is the organization or organizations using the enterprise ads to be placed on the agenda of the impact of social media and corporate advertising to explore a social media can be used to determine the agenda as the vehicle is intended to reveal the. In this context the business function and the functions of the different ads attract attention to be placed on the agenda of the organizations of the effects of social media.