CHARACTERISTICS OF IMAGE OF THE RUSSIAN FAMILY IN MODERN ADVERTISING DISCOURSE

CHARACTERISTICS OF IMAGE OF THE RUSSIAN FAMILY IN MODERN ADVERTISING DISCOURSE

The historical realities of the end of the 20th century, which resulted from the ,,modernization” of society, led to the transformation of the family structure, the emergence of specific features of the modern family, which have a disorganizing impact on the institution of the family. The spread of...

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Bibliographic Details
Main Authors: Elena N. Luchinskaya, Irina S. Karabulatova, Valentina V. Zelenskaya, Sergey A. Golubtsov
Format: Article
Language:English
Published: Transylvanian Association for Romanian Literature and Culture of Romanian People (ASTRA), Năsăud Department, Salva Circle 2019-07-01
Series:Astra Salvensis
Subjects:
modern family
traditional values
propaganda
advertising discourse
social order
Russia
Online Access:https://astrasalvensis.eu/blog/mdocs-posts/49-elena-n-luchinskaya-irina-s-karabulatova-valentina-v-zelenskaya-sergey-a-golubtsov-characteristics-of-image-of-the-russian-family-in-modern-advertising-discourse/

Internet

https://astrasalvensis.eu/blog/mdocs-posts/49-elena-n-luchinskaya-irina-s-karabulatova-valentina-v-zelenskaya-sergey-a-golubtsov-characteristics-of-image-of-the-russian-family-in-modern-advertising-discourse/

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