Development of Brand Community in Iranian New Sport Teams
Background. Through years of spectator interaction, historical moments, heroic performances, and the creation of traditions or rituals, these established teams are excellent examples of brand communities. For newly introduced teams, these elements are likely to be in short supply and many of them st...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Owjj Andishan Pasargad
2017-04-01
|
| Series: | Annals of Applied Sport Science |
| Subjects: | |
| Online Access: | http://aassjournal.com/article-1-370-en.html |