MARKETING AGRICULTURAL IN ITABAIANA/SE: THE CASE OF THE FREE FAIR
The marketing agricultural is one of the most complex activities among those that involve the system of agriculture, since it is the moment when the production assumes the condition of merchandise. In this occasion, the present work analyze in an empirical-analytical way, the productive chain and...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Programa de Pós-graduação em Geografia (PPGEO)
2019-07-01
|
| Series: | GeoNordeste |
| Subjects: | |
| Online Access: | https://seer.ufs.br/index.php/geonordeste/article/view/8119/pdf |
| Summary: | The marketing agricultural is one of the most complex activities among those that involve the system of
agriculture, since it is the moment when the production assumes the condition of merchandise. In this
occasion, the present work analyze in an empirical-analytical way, the productive chain and the
commercialization of agricultural products by marketers in Itabaiana/SE. This work results from the
monitoring of the specificities existing in the production chain and in the agricultural commercialization, in
the middle of the function and the structure present within the defined space, verifying the public policies
and the social actors that promote the agricultural market. Currently the Itabaiana fair is the largest
commercial and cultural cluster in the state of Sergipe, whose action is felt on the local population and other
surrounding municipalities and even on Bahia municipalities. This is structured with 1,200 stalls that market
the most varied products, with about 55% of the total being used in agricultural marketing. Added to this is
the fact that the merchant is an itinerant, working in other municipalities in Sergipe and even in Bahia. Thus,
in Itabaiana, the agricultural marketing process stems from the integration of the primary economy to
external needs for agricultural products.
|
|---|---|
| ISSN: | 1518-6059 2318-2695 |