IMPLEMENTATION MECHANISMS OF INNOVATIVE STRATEGIES IN PHARMACEUTICAL INDUSTRY AND KEY INVESTMENT PROJECTS

• Main Author: Marko Jovanovich
• Format: Article
• Language: Russian
• Published: Plekhanov Russian University of Economics 2016-08-01
• Series: Statistika i Èkonomika
• Subjects: фармацевтическая индустрия; устойчивое развитие; конкурентоспособность; бизнес процесс; бизнес среда; стандарт gmp; венчурные фирмы (рисковые фирмы); инновационно-инвестиционной концепции развития; стратегии развития фармацевтической промышленности; the pharmaceutical industry; sustainable development; competitiveness; business process; business environment; standard of gmp; venture capital firms (risky business); innovative-investment concept of development strategy of the pharmaceutical industry
• Online Access: https://statecon.rea.ru/jour/article/view/344

In this article, the author reflects the strategic goals, principles and objectives of the pharmaceutical industry, the situation in the industry, the industry's problems, methods and ways of solving these problems. The focus is on the methodological bases for the formation of sound and sustainable development of the pharmaceutical industry in Russia. The analysis of the economic and organizational challenges of sustainable development modern pharmaceutical industry is presented. The introduction of new innovative investment concept of the pharmaceutical industry is proposed. We consider the level of competitiveness in the national pharmaceutical industry and mechanisms for sustainable and innovative development of the industry.