“EnoAventura na Serra Catarinense” – the game: Rural tourism as a fortress to leverage enotourism and winemaking education in the region with the lowest human development index in the state of Santa Catarina, Brazil

• Main Authors: de Vasconcellos Dullius M., da Silva I.R., Santa Rosa B.R.
• Format: Article
• Language: English
• Published: EDP Sciences 2019-01-01
• Series: BIO Web of Conferences
• Online Access: https://www.bio-conferences.org/articles/bioconf/full_html/2019/04/bioconf-oiv2019_03021/bioconf-oiv2019_03021.html

In the state of Santa Catarina (SC), south of Brazil, extends the region of “Planalto Catarinense”, which is divided into 18 municipalities comprised within the geographic limits of the “Serra Catarinense”. The vine, in the “Planalto Catarinense” is the second fruit cultivation of commercial relevance, and it is boosting the tourism in the region. Exploring the enotourism is perhaps one of the most promising attractions connecting the incipient wine region with the unique landscape. With the purpose of contributing to the enotouristic complex cluster, this work aimed at creating a board game highlighting featured tourist points of each of the 18 municipalities of “Serra Catarinense”. The game presents itself as a playful tool that brings concepts of viticulture and oenology and incorporates the tourist and gastronomic attributes of mountainous region, notoriously lacking in economic development strategies that generate employment, income and life improvement. The game is a bet and it seeks to offer new insights into the classic themes surrounding grape and wine production, professional education and promising economic development for the “Serra Catarinense”.