The effect of Islamic values on relational marketing basics

• Main Authors: Jafar Beikzad, Ali Jahedi Chaharborj, Saeid Ghorbannejad Maleki
• Format: Article
• Language: English
• Published: Growing Science 2012-04-01
• Series: Management Science Letters
• Subjects: Islamic values; Relational Marketing Basics; Trust; Commitment; communications and Conflict Management
• Online Access: http://www.growingscience.com/msl/Vol2/msl_2011_136.pdf

In this paper, we present an empirical study to measure the relationship between Islamic values and marketing affairs in the field of alimentary industries of West Azarbaijan province, Iran. The proposed study distributes a questionnaire among 105 managers out of 145 ones and analyzes the data using different statistical methods such as linear regression analysis. The preliminary results indicate that Islamic values significantly influence trust, commitment and communication among members of business units and it could help resolve conflict management, substantially. The paper provides some guidelines for better managing firms in the region by attaching on Islamic values for marketing products and preventing unethical methods in mislead customers.