Developing the Logistics Outsourcing in Ukraine: Improving the Efficiency of Transport Intermediaries in the Odesa Market

The article is aimed at analyzing the activities of transport intermediaries in the Odesa market, systematizing the main problems of their activities and determining the most effective ways of further development. The results of a marketing study on the quality level of services of the transport int...

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Bibliographic Details
Main Authors: Zharska Iryna O., Kalina Maria V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-08-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2018-8_0-pages-230_235.pdf
Description
Summary:The article is aimed at analyzing the activities of transport intermediaries in the Odesa market, systematizing the main problems of their activities and determining the most effective ways of further development. The results of a marketing study on the quality level of services of the transport intermediaries, presented in the Odesa market are presented. In the course of the study with the help of a 5-point scale the activity of 35 companies-carriers was analyzed. For conducting the rating of intermediaries, the expert method of assessment on the basis of 6 indicators was used: «Technical characteristics», «Reliability», «Quality», «Speed of delivery», «Prices», «Autopark». A detailed assessment scale was developed for each indicator. According to results of the study on the market of transport intermediaries of Odesa, six main problems were identified and ways of their solution were submitted. It is determined, that first of all an increase of efficiency as to activity of transport intermediaries and quality of provided services is connected with more intensive use of modern information systems and technologies along with introduction of new systems of staff motivation.
ISSN:2222-4459
2311-116X