MODELLING THE DYNAMICS OF THE SUBJECT OF MASS COMMUNICATION MENTALITY
The paper outlines the modelling concept of the dynamics of susceptibility of the subjects of mass communication to the effects of inductors. The level of susceptibility is one of the key characteristics of the subject's mentality, as a system of feelings (likes and dislikes), stereotypes, valu...
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| Format: | Article |
| Language: | English |
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V.N. Karazin Kharkov National University
2019-06-01
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| Series: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка |
| Online Access: | https://periodicals.karazin.ua/economy/article/view/13370/12656 |