A Study of Online Customers Repurchase Intention Using the 4Rs of Marketing Framework
<p>With increased e-commerce competition, people are now resorting to online shopping instead of traditional stores to do personal shopping. With the current pandemic, there is more reason why shoppers would not step out of their homes. It’s therefore imperative for companies engaged in e-com...
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| Format: | Article |
| Language: | English |
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EconJournals
2021-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/11009 |