A Financial Data Mining Model for Extracting Customer Behavior
Facing the problem of variation and chaotic behavior of customers, the lack of sufficient information is a challenge to many business organizations. Human analysts lacking an understanding of the hidden patterns in business data, thus, can miss corporate business opportunities. In order to embrace a...
Main Authors: | Mark K.Y. Mak, George T.S. Ho, S.L. Ting |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2011-08-01
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Series: | International Journal of Engineering Business Management |
Online Access: | https://doi.org/10.5772/50937 |
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