A Financial Data Mining Model for Extracting Customer Behavior

Facing the problem of variation and chaotic behavior of customers, the lack of sufficient information is a challenge to many business organizations. Human analysts lacking an understanding of the hidden patterns in business data, thus, can miss corporate business opportunities. In order to embrace a...

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Bibliographic Details
Main Authors: Mark K.Y. Mak, George T.S. Ho, S.L. Ting
Format: Article
Language:English
Published: SAGE Publishing 2011-08-01
Series:International Journal of Engineering Business Management
Online Access:https://doi.org/10.5772/50937