The digital strategy of internationalisation of Marca in Latin America. Study case of MARCA Claro in México
This article is a thorough analysis of the content plan and digital strategy developed on the web, mobile app and social media for the launching in Mexico in 2017 of MarcaClaro.com, a new multimedia platform created by the sports daily newspaper Marca in order to internationalise and consolidate as...
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| Format: | Article |
| Language: | Spanish |
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Universidad de Piura
2018-03-01
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| Series: | Revista de Comunicación |
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| Online Access: | http://revistadecomunicacion.com/en/articulos/2018_1/7_Art.html |