A systematic review of factors influencing healthcare services marketing in Iran

<p>Health services marketing is an integrated approach which consists of marketing principles based on scientific strategies mainly focus on health promotion and service recipients’ satisfaction through ensuring the congruence between customers’ needs and service provided features. In this sys...

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Bibliographic Details
Main Authors: Yaghoubi Maryam, Rafiei Sima, Khosravizadeh Omid, Mirbahaeddin Elmira, Jalilvand Mina, Sarkhosh Samaneh, Ezzatabadi Ranjbar Mohammad
Format: Article
Language:English
Published: DiscoverSys 2017-05-01
Series:Bali Medical Journal
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Online Access:https://balimedicaljournal.org/index.php/bmj/article/view/536

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