| Summary: | Colourful, seductive, cheap, seemingly the same as the original, false toys are so widespread that they often get the paradox of not being perceived as such by those who buy them. This paper focuses on the problem of “fake” starting from the exhibition project of the didactic exhibition “Con i giocattoli nun s’pazzea” organized at the Complesso San Domenico Maggiore of Naples (December, 8, 2016 – March, 19, 2017). The paper also focuses on the social and economic implications of counterfeiting in general, starting from the appreciation of the importance of creativity and “cultural industry”. Finally, the paper addresses the issue of the protection of intellectual property based on the Kantian argument of “mediation”.
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