Du gouvernement des conduites à l'appropriation par les publics :un éclairage par la communication publique sanitaire

As a specialist in communication of public institutions, Caroline Ollivier-Yaniv’s works are embedded in pragmatic and comprehensive sociology, and in discourse analysis. These theoretical and methodological foundations have led her to propose a model called "integrative and configurational&quo...

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Bibliographic Details
Main Authors: Caroline Ollivier-Yaniv, Nataly Botero, Myriam Hernandez Orellana
Format: Article
Language:English
Published: Université du Québec à Montréal 2021-09-01
Series:Communiquer
Subjects:
Online Access:http://journals.openedition.org/communiquer/8663
Description
Summary:As a specialist in communication of public institutions, Caroline Ollivier-Yaniv’s works are embedded in pragmatic and comprehensive sociology, and in discourse analysis. These theoretical and methodological foundations have led her to propose a model called "integrative and configurational", characterized by the central place attributed to the discursive materiality of communication in the relationship between institutions and their audiences. This interview traces the intellectual and academic path that led her to work on health and prevention communication, through fields such as HIV, cancer, smoking and vaccination. Her research includes the particular interest of addressing both discursive productions of institutions (prevention campaigns, public reports, links between political and media actors) and the reception and appropriation of these messages by institutional audiences. The analysis of what audiences do with these productions is the subject of her most recent researches.
ISSN:2368-9587