Social preconditions of forming visuality as a key element of communication in information society

• Main Author: O. V. Schuster
• Format: Article
• Language: Russian
• Published: Publishing House of Lomonosov Moscow State University 2014-03-01
• Series: Vestnik Moskovskogo Universiteta: Seriâ 18, Sociologiâ i Politologiâ
• Subjects: информационное общество; визуальная коммуникация; коммуникативные сети; массовая культура; массовое образование; массовое потребление; самопрезентация; сми; социальный статус; information society; visual communication; communication networks; mass culture; mass education; mass consumption; self-presentation; mass media; social status
• Online Access: https://vestnik.socio.msu.ru/jour/article/view/19
• ISSN: 1029-3736; 2541-8769

This paper is devoted to social transformations of the second half of 20-th century, which have led to increasing significance of the visual channel of communication for the culture of the information society. We analyze the transition to the era of visual self-presentation, where the demonstration of the social status of the individual becomes the main goal of communication, instead of disclosing of the contents.