MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS

MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS

The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education market

Bibliographic Details
Main Author:	Natalia А. Dmitrievskaia
Format:	Article
Language:	Russian
Published:	Plekhanov Russian University of Economics 2016-08-01
Series:	Statistika i Èkonomika
Subjects:	маркетинговые коммуникации массовые открытые он-лайн курсы имидж вуза образова тельное пространство marketing communications massive open online courses the image of the university educational space
Online Access:	https://statecon.rea.ru/jour/article/view/777

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